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What Your Donations Buy II: Vanity PR for David Miscavige

August 4, 2009

If you want to see the perfect representation of David Miscavige’s Brave New World of Scientology, then have a look at the full color, glossy, 80-page Freedom Magazine that was just produced and mailed out to every household in Pinellas, Pasco and Hillborough Counties, at a likely cost of over a million dollars – paid for, of course,  by Scientologists’ donations.

Apparently the last three weeks have been a scramble, with reges squeezing every penny they could out of wealthy Scientologists “to defend the Church” and PR and Marketing staff up day and night to write and lay out this massive PR piece.

And what did you get for all that money and effort? A huge vanity piece for David Miscavige. That’s right.  Article after article about Miscavige. Fifteen glossy color photos of David Miscavige. And how many pictures of LRH? None. That’s right, zip.

It’s supposed to be a “PR handling” for the first series of Saint Petersburg Times articles. But who caused this “PR flap”? If you read the articles and listen to the interviews, you’ll see that those speaking out are not attacking Scientology, Scientologists, or L. Ron Hubbard. They are exposing the culture of violence and abuse which Miscavige has engendered at the highest levels of Scientology. They are exposing Miscavige’s lies. They are exposing the huge and expensive PR machine he has put into place to hide his crimes.

In other words, the “PR flap” was caused by Miscavige himself. And you have to pay to handle it. By producing a glossy, 80 page brochure with one purpose – to glorify Miscavige, and perpetuate his lies about the “expansion” of Scientology.

Of the “expansion statistics” listed, most have to do with the square footage of buildings purchased. In other words, Miscavige’s “Ideal Org” real estate scam. The magazine says that there are over 8,000 “orgs, missions and groups.” Well, where are they? Why can’t we see them? Are they invisible? If this is true, why doesn’t the Church list all their addresses on their website? Or is it just an empty lie?

How many of these “Ideal Orgs” are empty shells?

And as for their attacks on the St. Petersburg Times reporters and the former executives who have spoken out? Well, see my earlier post about “attacking the attacker” and why it is usually perceived as an admission of guilt. It is Miscavige, once again, trying to change the subject. “Look at how bad these people are” he says. “Look how good I am.” “Look at all this expansion.” That is not the subject. That is not the issue. The issue is one thing and one thing only – the abuse and violence within Miscavige’s Brave New World of Scientology. And it is being exposed. And will continue being exposed.

It’s ironic, and sad, that Freedom Magazine has been perverted to this purpose. It used to be known for well-researched, hard hitting journalism, and broke important stories like the forced drugging of children, government chemical and biological warfare experimentation, and apartheid-era slave labor camps in South Africa. Once it spoke out on behalf of human rights, now it serves the oppressive clique at the helm of Scientology, covering up their violations of human rights. Tom Whittle, where are your standards?

But let’s get down to practicality here. Who was this puff piece mailed to? The entire population of the Tampa Bay area. How many people do you think will read 80 pages of puff PR about David Miscavige? How many will throw it straight into the trash?

Imagine you live in Utah and there is a big expose in a local paper about abuse in the FLDS (Fundamentalist Church of Latter Day Saints). A few weeks later you get an 80-page booklet about the wonderful leader of the FLDS, Merril Jessop, and the “amazing expansion” of the FLDS, with glossy pictures of their huge facilities. Would you read it from cover to cover? Or would you throw it in the trash? Would you think they were wasteful? Strange? Covering up?

Now you know how “effective” this brochure will be. Not. It was a waste of money. Your money. The word on the street is that this “mailing” has caused nothing but resentment and has made Miscavige a laughingstock in the Tampa Bay area. And drawn more attention to the St. Petersburg Times articles.

It was produced for one reason and one reason only. David Miscavige’s massive ego. And it backfired, badly.

When are Scientologists going to wake up and stop writing blank checks to this narcissistic, violent dictator who is destroying Scientology?

  1. August 4, 2009 6:48 am

    Wow I read Miscavige’s vanity piece and my feelings were exactly the same as yours, though not as well articulated.

    It’s sad to see that “Freedom” a magazine that once exposed Government corruption and injustice has stooped so low and has now become a shill for someone who is comparably corrupt and unjust, but I guess that’s the way it is in the “Brave New Scientology”.

    Keep up the good work 🙂

  2. Rebel TOO permalink
    August 4, 2009 9:00 pm

    Excellent evaluation Rebel 008. I hope you don’t mind that I shared it with ESMB. I, too, never recall that Freedom Mag was used for promoting the stats or expansion of orgs or any such purpose as it was used by Miscavage to promote himself. I recall articles exposing human rights abuses. Interesting that a person who commits so many human rights abuses himself would use that exact vehicle to promote himself. Par for the course. I sure hope that any Scientologists reading the mag will note the misuse and wake up.

  3. August 5, 2009 3:16 am

    the church is now a shell of its former existance. Since Miscaviage has taken over the philosophy of Hubbard has not been practiced in the church. Only in the Freezone. That group of independent scientologists who keep the faith or rather continue to practice the technology born from the philosophy.

    Miscaviage is setting himself up as the godhead of Scientology. Nothing could be further from the truth.

    The Freedom magazine used to be a magazine to promote freedom. Now it is used to promote Miscaviage with 12 pictures of him in the magazine and virtually none of the Founder Hubbard.

    in Scientology terms this is so far ‘off source’ as to be a joke.

    Time for Miscaviage to step down in disgrace.

  4. August 7, 2009 9:47 am

    This magazine was a MAJOR footbullet for the Cult. Check out to see why 😀

  5. Jim Logan permalink
    August 19, 2009 8:40 pm

    I’m afraid the categories of voting listed are misleading. The one which asks if a person has NO doubts about Mr. Miscavige’s role in affairs of the CofS. I have NO doubts he has sabotaged them, NO doubts he’s subverted the Freedom Mag to his own self-aggrandizement, and NO doubts this has zero to do with reality.

    This issue of Freedom compares with the turgid Mein Kampf and is as impossible to read. It has the same low-brow prejudice and demagoguery.

    To think Freedom went from hard-hitting, incisive, fact-based revelation to bombast, ad hominem, thuggery promoting what it used to decry makes one wonder. Then again, it IS Mr. Miscavige running it isn’t it.

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